Have we truly ceased the mental processing of information (a.k.a. “THINKING”) and resorted to sheer absurdity? Is it really necessary to be so obnoxiously loud?
I understand the desire to get one’s point across and wanting to gain the attention of the masses so they will come and do whatever it is you’re being loud about. Yet the continuous “Rah-Rah” sessions of buzzwords, catchphrases, and other such nonsense is rather a bit much. Perhaps it’s only me (wouldn’t be the first time), but I and my ears, not to mention my ever melting mind, are weary of being bombarded about going to “the NEXT LEVEL” and going “OVER THE TOP” and trying to be ever more “EXTREME” to the point that my mind simply chooses not to listen any longer.
Sadly, it’s not just advertisers who have elected this method of brainwashing. When the barrages of horrendously thunderous attempts at indoctrination begin and their over-used verbiage doth hang upon the tree of my desire like rotting pilchards nailed to a brick wall, my instinct is simply to walk away and find something suitably less irritating in which to participate.
From my days in college, learning about many things which I have long since forgotten, one of the few things that has always stuck with me was this lesson: “If your product or service is worthless, be loud. If your product or service is good, you don’t need to shout because it speaks for itself.”
I ventured forth considering where to spend a portion of my allotted Christmas Budget. I knew the product to be purchased and I entered one of the various establishments which proffered said object only to be bulldozed by the sheer volume of their displays (of electronics, for I was seeking to purchase a tablet). I was almost gang raped by several salespersons each attempting to scream louder than the rest that they were desirous of assisting me. Apparently, they were ready to assist me in going deaf or receiving my first aneurysm. I honestly could not get out of that torture chamber quickly enough and left a portion of my hearing behind.
Once my ears stopped bleeding, I found a rather quaint shop which advertised the desired product. The first thing I noticed upon entering was barely audible music and people speaking to each other in a reasonable tone. I browsed for several moments and was approached by a perfectly charming salesperson who won my business simply by saying (in a conversational tone), “Good Afternoon, may I be of service?” It was as if the storm had ended, the clouds parted, the sun shone brightly, and the angels sang “ taaaaaaaaaaahhhhhdaaaaaaaaaahh hhhh.”
As a footnote, I PROFUSELY thanked the salesperson, promised them all my future business in purchasing electronics, a pint of blood, what’s left of my hair, and a kidney, should they need it. That’s how pleasant the experience in a calm, inviting, and not over abused environment. To the LOUD, I have no use for, nor desire to enter, their presence.